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MBA COURSE UPDATED SCHEME

WITH EFFECT FROM 2002 ONWARDS

BATCH 2006-2008

CURRICULUM

FOR Ist & IInd SEMESTERS

BANGALORE UNIVERSITY

M P BIRLA INSTITUTE OF MANAGEMNT
aSSOCIATE BHARATIYA VIDYA bHAVAN
#43, rACE COURSE ROAD,
BANGALORE - 560 001
PHONE: 080- 22382798/ 22389634
FAX: 080- 22389635
E-mail : mailto:admission@mpbim.com

 
B.
DURATION OF THE COURSE
The duration of the course shall be four semesters covered in two years. Each academic year shall comprise two semesters stating from September - December / January and December / January – April.
   
C.
ATTENDANCE, LEAVE, PROGRESS AND CONDUCT
Each semester shall be taken as a unit for the purpose of calculating Attendance.

Students shall attend such lecture classes, seminars and practical work During each semester as the College / Institution may prescribe and not Absent themselves without valid reasons.

A student shall be considered to have completed a semester’s course, if he / she has attended not less than 75% of the number of working periods in the subjects comprising the course during the semester and if his / her conduct and progress have been satisfactory.

Students who fail to comply with the said regulations will not be allowed To give the semester examination.

   
D.

WORK LOAD
The workload per week amounts to 24 hours of contact sessions per week. It is essential that apart from the classroom contact hours, the students Should spend time in course project, preparation for class, quiz, case Studies and discussion.

   
E.

SCHEME OF EXAMINATION
The course of study and the scheme of examination shall comprise the Subjects according to the syllabus prescribed from time to time.

UNIVERSITY EXAMINATIONS
There shall be University examination at the end of each semester in the Prescribed papers.

Each answer script in the University examination will be assessed by two Examiners. One of the should be the person who has imparted instruction In that paper.

   
 

REGULATIONS PERTAINING TO MBA DEGREE (DAY) COLLEGE- 2002 ONWARDS

OBJECTIVES
The broad objective of the master of Business Administration (MBA) Curse is to Impart professional education and training in various aspects of modern Management to the students and provide them with opportunities to develop conceptual and analytical skill and foster attitudes essential for their development into competent and effective managers.
  UNIVERSITY REGULATIONS
 
ADMISSION
ELIGIBILITY:
1.
Candidates who have passed Bachelor’s Degree (10+2+3), Master’s Degree Examination of this University or any other recognized University, in any subject, in Commerce, Management, Arts, Social Science, Sciences, Engineering / Technology or equivalent and have secured not less than 50% of Marks (45% for SC/ST Candidates) in the Bachelor’s Degree examination in aggregate are eligible for admission to this course.
   
2.
Candidates who have passed bachelor’s degree / master’s degree In the correspondence course of this University or any other University recognized by Law, are exempt from 10+2+3 condition of eligibility. However, all the conditions stated above in A.1.are applicable.
   
3.
Candidates having less than 50% (less than 45% for SC/ST) in Aggregate in the bachelors degree and more than 50% in aggregate At the Master’s level are not eligible for admission.
   
4.

Every candidate. Should take an entrance test conducted by the University. The eligibility for admission will be based on the aggregate of the bachelor’s degree marks and Entrance Test Marks (50:50)

Each candidate should undertake a disseration on a management problem Relating to the field of his/her specialization. He/she shall do the work Under the supervision of a guide. The thesis must be submitted through The guide to the University department before the end of the IV semester. The thesis should be typewritten and bound. Each student should submit three copies to the department.

The thesis will be valued and vive – vice examination conducted on its basis by board of examination. One of them will be the faculty member who has guided the work and others will be external examiners.

   
F.
PROMOTION TO II YEAR (III SEMESTER)
 
There are 13 courses in the I AND II Semesters. To qualify for promotion TO THE III semester, a student should have passed at least (as per norms) 10 out of 13 core and functional courses.
   
G. SPECIALISATION

A Stream of electives will be offered. These will be developed and Updated from time to time. To qualify for a specialization in a stream, A student will have to take a minimum of 5 elective courses in a stream to Qualify for a specialization area. This will facilitate students to specialize In more than one stream of specialization. A student, however, can choose Choose such combinations which will help him / her to have dual Specialization depending on the courses offered in the specialization Scheme.

   
H. INTERNAL ASSESSMENT
 
Each course will have an internals assessment component of 25 marks. The break up is given to ensure consistent preparation of the students:
   
 
Attendance 5 Marks. (75% of attendance is compulsory)
and class 75 – 79% - 1 Mark.
work 80 – 84% - 2 Marks.
  85 – 89% - 3 Marks.
  90 – 94% - 4 Marks.
  95 + - 5 Marks.
  TestI        -        10 Marks.
  TestII        -       10 Marks.
 
The tests are suggested to be miniature pattern of the University Examination. The faculty, however, may choose objective methods Of conducting tests.
   
I. PROVISION FOR REPEATERS
 
A candidate is allowed to carry all the previous unlearned papers to To the subsequent semester / semesters.
Such of those candidates who have failed/remained absent/ opt To improve in any one or more papers (theory dissertation/project Work) hence forth called as repeaters, shall appear / improve in Such paper/s during the two immediate successive examinations.
Examination for odd/even semesters shall be conducted respectively at the end of odd/ even semester (odd with odd, even with even).
A candidate who seeks improvement should surrender the marks already secure in the particular paper/papers and marks cards of that semester.
Improvement is allowed only in theory papers.
A candidate is permitted to apply for improvements in any paper as the particular semester within 30 days from the date of announcement of results of the semester.
   
J. CRITERIA FOR AWARD OF THE DEGREE
1.
A candidate is declared to have passed MBA Examination if he / she secures not less than 40% of total marks in each paper excluding internal assessment and 50% in aggregate in each semester including internal assessment.
2.
 Completes summer project satisfactorily
3.
 Disseration carries 200 marks and Viva – Voce carries 50 marks including General viva. The candidates have to secure a minimum of 50% marks in each.
4.
4. When a candidate reappears for the railed papers, the internal assessment marks originally secured by him/her will be carried forward. There is no provision for improvement of internal assessment marks.
5.
Must complete the degree in four years from the date of joining.
   
K.
CLASSIFICATION OF SUCCESSFUL CANDIDATES
Distinction : Candidates who obtain 70% and above marks in aggregate in all the papers and complete the examination in all four semesters in the first appearance will be declared First class with Distinction.
First Class : Candidates who obtain 60% and above marks in the aggregate of al the papers taken together and complete the examination in all semesters in first appearance, shall be placed in First class.
Second Class : Candidates who obtain 50% and above but less than 59% Marks in aggregate of all the papers taken together and also complete the examination in all semesters in first appearance will be placed in the Second Class.
Pass Class : Candidate who secure marks below 50% in aggregate with 40% minimum in each paper shall be awarded a Pass Class.
Ranks : Only candidates who have passed each of the semester examination at the first appearance shall be eligible for the award of ranks. The First Five Ranks shall be notified
 
COURSE REGULATIONS
1.

CREDITS :

The University uses the concept of credits and one credit is equivalent to 10 class room contact hours.
   
2.

COURSES:

The MBA Curriculum is offered in Four Semester spread over two years.
   
  First year Course.
 
The first year courses are
 
a. Self development and enrichment courses(optional. Popularly called foundation courses.
b. Core courses (in the first semester) and
c. Functional courses (in the second semester).

 

  
All courses are of six-credit duration each.
Second Year Courses :
  The second year curriculum consists of the following:
 
i) Capstone Courses.
ii) Electives and
iii) Dissertation
   
The III Semester will have corporate strategy and policy, and entrepreneurship as Capstone courses.
The capstone courses in the IV Semester are International Business and Business and ethical values.
A stream of electives is offered and he/she will select from amongst 5 elective courses.
Dissertation : The dissertation will commerce in The III semester to be submitter at the end of IV semester, Dissertation is of 12 Credits, which is equivalent to 2 elective courses. Thus the choice of topic and depth of the subject are significant keeping in view the weightage, work load and learning experience. During the II Year the topic for disseration needs to be finalized. (Students are to be encouraged to choose a topic for disseration in their areas of specialization). The topic selected for disseration to be company specific or industry related or on a general theme.
   
  PEDAGOGY :
 
The teaching method has to be participatory. The faculty is expected to prepare a schedule for students to facilitate them prepare for the course. Resource materials based on course our line may be prepared. Use of cases/packages/articles may be made to make teaching effective.
   
GUEST LECTURES :

It is recommended that the school/Institution/ college should arrange guest lecturers from eminent people on contemporary issues and practices in every course. A minimum of five guest lectures in each course may be planned in the II, III and IV Semesters, in addition to the classroom contact hours.

A minimum of 5 case studies must be covered in each course.
   
INDUSTRIAL TRAINING

A student will have to undergo industrial training for eight to ten weeks in an Industrial, business or a service organization after second semester. The training will be under the supervision of faculty/industry/institution guide. The student is required to submit a project report on the organization and the training undergone. The project report would be evaluated by a team consisting of faculty members from the institute and university department. A person from the organization may be associated. A viva voce examination has to be conducted during the third semester. A candidate who does not compete industrial training satisfactorily. Shall not be allowed for the final examination. The break of component of marks is given below:
 
       
a. Industrial training report evaluation - 25 Marks.
b. Report presentation - 15 Marks.
c. Viva – voce - 10 Marks.
   
3. COURSE CUTLINE:
 
A course outline is made available to the students. Every course outline provided to the students will cover the following :
   
 
Objectives of the course,
Session wise details of topics, and
References.
   
  MASTER OF BUSINESS ADMINISTRATION REGULAR (DAY) COURSE UPDATED SYLLABUS (WITH EFFECT FROM 2002-03)
   
1 Self Development and Enrichment courses : (Two Credits)
   
 
1.
   Personal growth laboratory (PGL)
2.
   Effective public speaking (EPS)
3.
  Communication Skills / Negotiation Skills.
4.
   IT Skills.
5.
   Application of Statistical software packages such as SPSS, SYSTAT, MINITAB etc.,
6.
   Foundation course in Accounting.
7.
   Foundation course in Mathematics.
8.
   Principles of Management. (These courses are optional. The institutions can choose the courses according to their convenience.)
   
1.1 ORGANISATIONAL BEHAVIOUR
   
  OBJECTIVES
 

This course has the objectives of familiarising the students with the concepts relating to intra and inter - personal behavioral inputs in organisational settings and enable them understand themselves and others better. This understanding should equip them to become effective organisational members.
  MODULE 1 (Ten Sessions)
 
Nature of organisations, why organisations exist, organisational effectiveness, nature or organisational behavior (0B). foundators of 0B, importance and shortcomings of OB, historical roots of 08, interdisciplinary focus. approaches to 08.
 
MODULE 2 (Fifteen Sessions)
 

Foundations of individual behavior, personal factors, environmental factors, organisational systems and resources, psychological factors.
Personality - Structure, determinants, personality traits and OB.
Perception - Perceptual process, attribution, errors in perception', managing perception.
Learning - how learning occurs, principles 0f learning.
Attitudes - formation, factors, changing attitudes, Job satisfaction. Values - types.
Motivation - challenges, importance, content theories and process theories.

Applied motivation practices - rewards, job design, socio technical systems. 0B model, empowerment, goal setting.
Work Stress - stress model, causes, consequences, coping strategies.

 

MODULE 3 {Eighteen Sessions)

Group and interpersonal behavior - group dynamics - why groups form, types, group norms, cohensiveness, decision making / Styles, strategies for improving decision making teams - special types of groups, types of teams.

Power and political behavior - sources of power, effective use of power.

Organisational policies, forces creating political behavior, personality and political behaviour.
Conflict - sources and strategies to resolve conflict.
Leadership - styles, contemporary developments.
Interpersonal communication - essentials, networks, communication
Technologies, non - verbal communication, barriers, strategies to overcome barriers.

 

MODULE 4 (Twelve Sessions)

Organisational processes
Organisational designs - types and their behavioural implications. Organisation change - causes for change, why change resisted - managing
Change. Organisation culture - how is culture created and sustained.

 

MODULE 5 {Five Sessions)

0B - Emerging challenges, managing diversity, globalisation, technology Transformation, e-business, promoting ethical behaviour.

 

References:
 
1.
Don Hellsiegel, etal, Organisational Behaviour, South Western Thomson Learning.
2.
Fred Luthans, Organisational Behaviour, Mc.Graw - Hill.
3.
Stephen P. Robbins, Orgali.isational Behaviour, Peareaon Education.
4.
Steven L. Me. Shane and Mary Ann Von Glinow, Crganisational Behaviour, TMH.
5.
Gregory Moorhead and Ricky W. Griffin, Organisational Behaviour, Janee.
6.
Jerald Grenberg and Robert. A. Baron. Behaviour in Organisations, Pearson Education.
 
 
Ranks : Only Candidates who have passed each of the semester examinations at the first appearance shall be eligible for the award of ranks. The First Five Ranks be notified
 
1.2
BUSINESS ECONOMICS
 
 
OBJECTIVES
 
 
The course will enable students to appreciate the applications of concepts in micro economics and macro economics in the business world. The students will comprehend ideas and concepts in business areas such as marketing, accounting, finance and project management. The course objective is total when students feel the need for l1pdating issues in current business.
 
 
Module, I (Eight Sessions) :
 
Introduction to business economics. Basic concepts - marginalism,Costs, time perspective, discounting, risk and uncertainty, profits, firm, Industry and market.
Economic and econometric models.
The theory of demand -
 
 
The theory of consumer behaviour. The Cardinal Utility Theory/. The Indifference Curve Theory, the Revelead Preference Theory.
The consumer surplus.

The market demand

 
Market demand, determinants of demand, elasticities or demand.
 
Market demand, total revenue and marginal revenue.
he constant elasticity demand function, distributed - log models of demand, linear expenditure systems. The demand for the product of a firm.
 
 
Module 2 (Fourteen Sessions)
The production function [or a single product.
Law of production returns to scale and variable proportions Forms of production functions.
Technology and production function.
Equilibrium of the firm - choice of optional combination of [actors of production, single decision of the firm, choice. of optimal expansion path
Derivation of cost functions from the production function. Theory of costs.
Traditional theory of costs, modern theory of costs, engineering cost curves
Economies of scale, real economies, pecuniary economies.
Statistical cost studies, engineering cost.studies, survivor techniq1,.le.
Shape of cost curves and decision making.
 
 
Module 3 (Sixteen Sessions)
Theory of firm -
Perfect competition, monopoly, price discrimination and monopolistic competition.
Oligopoly - non collusive and collusive.
Neoclassical theory of the firm.
 
The Marginalist Controversy.
 
Full Cost Pricing, Gordons' Attack on Marginalism; Defence Of Marginalism.
Model of average cost pricing- demand and cost 5chedul~s, price determination, the 'markup' rule.
Bain's limit Pricing Theory. .
 
Concept of competition and entry.
Models of Sylos - Labini, Franko Modigliani, Bhagawati and Pashigian.
Management theories of the firm
Baumol's theory of Sales Revenue Maximisation.
Marris Model of the Managerial Enterprises.
Williamson's model of Managerial Discretion.
The Behavioural Model of Cyert and March.
 
 
Module 4 (Ten Sessions)
Macro economic concepts - growth, investment, aggregate supply aggregate demand, output, output gap, incrementalism and aggregate price" inslation, unemployment and general price level.
National income accounting - GDP, GNP, NNP, National Income, Disposable income, identities.
Two sectors, three sector models. The consumption tunction, equilibrium income and output. MPC, the Multiplier.
The aggregate supply curve, the aggregate demand curve, fiscal policy - the classical case, crowding out. IS - LM Analysis.
Monetary expansion under classical conditions.
Supply side economics - Effects of cutting, tax notes on aggregate demand and supply.
Unemployment: Measure, types and impact of it.
Inflation: Measure, demandfull, cost - push, impact on economy. Rational expectations.
 
 
Module 5 (Six sessions)
Indian economy - Characteristics, features - changing scenario.
Sector wise analysis.
Structural adjustments since 1991.Business sector implications. The future scenario.
 
 
References:
1.
Samuelson.P. And W.O. Nordhaus: Economics; Tata Mc.Graw Hill Publishion Company, New Delhi, Sixteenth Edition.
2.
Gupta G.S.: Managerial Economics, Prentice - Hall.
3.
Koutsoyannis, A: Modern micro Economics: Prenticehall, 1979, 2nd Ediction. Mac Millan Press. Ltd.,
4.
Dornbush. R. S. Fischer and R.Startz : Macro Economics, Irwin, Mc Graw Hill, Seventh International Edition, 1998.
5.
Baye, Michael: Managerial Economics in a Global Economy: Irwin Mc.Graw Hill, 1998.
6.
Atmanand: Managerial Economics: Excel Books, New Delhi - 110028 First Edition, 2002.
7.
 Dwivedi DN: Managerial Economics, Vikas Publishing House, New Delhi.
 
1.3
MATHEMATICS AND STATISTICS
 
 
OBJECTIVES
 
The course helps to develop skills of statistics to take effective decisions. On studying this course, student will be able to:
 
1.
Analyze data quantitatively to interpret an existing situation / problem.
2.
Look [or various alternate solutions to the situation / problem and
3.
Select the most appropriate (best) alternative as a course of action.
 
The focus of study will be in their application in actual business' decision making.
 
 
MODULE 1: (Sixteen Sessions)
Mathematical basis for managerial decision making
Functions - linear, quadratic, exponential- applications of functions.
AP, G P and their managerial applications
Differential, maxima and minima - applications.
Matrix Algebra - addition, multiplication and inverse.
Integration - Theorems on integration, definite integrals, indefinite integrals, geometric interpretation.
Markov chains and their. applications.
Decision theory
Decision making under certainty, uncertainty and risk.
- Decision Tree.
 
 
Module 2: (Ten Sessions)
Business statistics and scope.
Application of statistics in managerial decision making.
Primary and secondary data collection methods, drafting of questionnaire.
Classification and tabulation of data.
Graphical representation of data
- Sampling and sample method, merit and demerits of sampling.
Measures of central tendency.
Measures of dispersion.
 
 
Module 2: (Ten Sessions)
Business statistics and scope.
Application of statistics in managerial decision making.
Primary and secondary data collection methods, drafting of questionnaire.
Classification and tabulation of data.
Graphical representation of data
- Sampling and sample method, merit and demerits of sampling.
Measures of central tendency.
 
 
MODULE 3: (Eight sessions)
Probability theory - Meaning and importance.
Calculation of probability.
Theorems of probability.
Probability distributions - binominal, poisson, normal and. eponential. Bayes' Theorem.
 
 
MODULE 4: (Ten Sessions)
Estimation, confidence intervals.
Hypothesis testing basic concepts.
Hypothesis resting for mean and proportions for small and large samples.
Chi. - square test for goodness of fit and independence.
Index numbers, construction of index numbers, index numbers in Use.
ANOV A.
Presenting of data tables, graphs p1esentation and presentation of report.
 
 
MODULE 5: (Eight Sessions)
Correlation analysis - Meaning and Types.
Methods of Correlation analysis.
Lag and Lead in Correlation
Regression analysis - meaning and uses
Regression equations, model building, curvilinear, non linear' regression model; see wise regrestion, variable selection procedures.
Comparison of corrleation and regression.
 
 
MODULE 6: (Eight Sessions)
Steps in forecasting.
Methods of forecasting. Business forecasting and time series.
Components of time series, methods - straing line method, semi averages method - Least squares method. Non - linear trend; methods or moving averages, measurement of components of Time series and limitations.
 
 
References:
Gupta SB. and M.P. Gupta: Business Statistics: 12th Edition, Sultan Chand and Sons, 2002.
Gupta SB & Gupta MP: Business Statistics, Sultan Chand, 1999
Levin Richard & Rubin David: Statistics for Management, PHI, 7th Edition, 1998',
Schaum Series: Probability and Statistics.
Ramdas Bhat B: Modern prabability Theory.
Raghava Chari M: Mathemattics for Management: Prentice Hall Pub.
Snedecor G, W. and W.G. Cochran: Statistical Methods: Affiliated East . West Press and Iowa State University Press, Eigth Edition, 1989.
Daniel W.W. and J.C. Terrell: Business Statistics for Management and Economics (international student edition), Houghton Mistlin Co., Sixth Edition, 1992.
Shenoy G.V, U.K. Srivasthsava and S.C. Sharma : Quantitative techniques For managerial Decision making, Wiley Eastern Ltd.
10. Arora P.N. and S. Arora : C.A. Foundation course: Mathematics : S. Chand & Co., New Delhi.
 
1.4
INDIAN SOCIETY
 
 
OBJECTIVES
The main objectives are:
To bring awareness about structure and evaluation of Indian Society.
To examine Indian society from social, cultural, political. Historical an, Business perspectives and
To enable students understand, Society dynamicsamics and analyse as to How it influences the outside world.
   
 
MODULE 1: (Tert Sessions)
1.1 Integrative Process
Indian Society and nationalism.
Indian heritage - interpersonal development and social objectives.
Indian and westerners - the' age of reason vs. the caste system.
   
1.2 The Indian State
 
Mughal, British and Modern India and continuity.
Growth without development.
Blockages to development.
   
 
MODULE 2: (Fourteen Sessions)
Psychological Security and Identity:
2.1
Indian Society through the ages - stratification.
Social, political economic 'and cultural consequence s. Occupation.
Monetisation; the role of, education.
2.2
Social Institutions
Family, religion, marriage and education.
2.3
NGOs
Its structure and relevance to Indian society.
MODULE 3: (Six Sessions)

Indian Democracy
3.1
Principles of democracy, its roots 111 Indian society and polity, ruling and representing people
3.2
Criminalisation of politics, stakes, abuse of electoral procress, Politics
3.3
Effectiveness of political institutions - change in him of government and governance.
MODULE 4 : (Ten Sessions)
Sustainable Development and Rural Poor
4.1
Environment

           - Degradation; the role of voluntary organisations, social cost.
4.2
Agricultural marketing organisations

           - Perception, relevance and decline; the next step.
4.3
Poverty, bonded labor, unemployment, women empowerment.
   
4.4
Societal skills and social accounting.

MODULE 5: (Twelve Sessions)

Managing Transition in India
Liberlisation, globalisation and privitisation.
Changes across Euro, Third World and Their impact on India India.
Equality, efficiency and excellence.
MODULE 6: (Eight Sessions)

Indian Society, History and Indtstrialisation
6.1
Social and Political Institutions
  Political ,processes and social change.
6.2
Urban - Rural transformation.
6.3
Regional trends
 
Decentralisation of power - Panchayath raj institutions, the bureaucracy; linguistic states - Panchayath raj institutions, the paradigm Indian literature and society.
6.4
Any theme of current interest affecting Indian society
READING
1
Barringtom Moore, The Social Origins of Dictatorship and Democracy, penogrine Books, 1996, pp 314 - 4J2.
2
Kari Marx, The British Rule in India, Selected Works, Volume 1, Progress Publishers, Moscow, pp 488 - 499.
3
Dwijendra Tripathi, Indian Entrepreneurship in Historic9.l Perspective in NR Sheth, Industrial Sociology in India, Allied Publishers, 1982.
4
NR Sheth, Industrialism and Indian Society in NR Sheth, 1ndustrial Sociology in India, Alled Publishers, 1982.
5
GK Sharma, Labour Movement in India, Stering Publishers, New Delhi, 1982.
6
Nani Palkivala, We the Nation,. UBSPD, New Delhi, 1994
7
Eisenstadt SN; Globalisation, Civilisational Traditions and Multiple Maternities in Kanta Ahuja et al., Regime Transformation and Global Transformations and Global Realignments, Sage Publications, New Delhi, pp. 401 - 410.
   
1.5 ACCOUNTING FOR MANAGERS
   
 
OBJECTIVES
1.
To enable the students gain knowledge about concepts, principles and techniques of accounting.
2.
To enable the students use financial and cost. Data in planning, decision making and control.
MODULE: 1 (Ten Session)
Financial, accounting - concepts, conventions, importance, principles, GAAPs, accounting systems, preparation of financial statements under double Entry system.
MODULE: 2 (Ten Sessions)

Disclosure of information, Indian accounting standards, Human resource Accounting.

Fixed assets and depreciation accounting, inventory valuation (Basic).
MODULE: 3 (Fifteen Sessions)
Analysis of financial st2.tements, compact statements - highliths, funds flow analysis, ratio analysis, trend analysis, value added statements and cash flow analysis.
MODULE: 4 (Fifteen Sessions)
Cost accounting, concepts, cost classification, cost ascertainment, mf'tl1ods of costing (only description). Managing Accounting - nature 8.nd scope.
MODULE: 5 (Ten Sessions)

Marginal costing, short-term decision-making, budgetary control - Zero Based budgeting, performance. Budgeting, standard costing; cost control and . cost reduction.

Activity based costing, target costing life - cycle costing, strategic cost management.

References:
1.
Lyrich: Accounting for Management, Tata Mc. Graw Hill, New Delhi, 2001.
2.
Sharuk and Govinda Rajari: Strategic Cost Management, Free Press.
3.
Bhattacharya S.K: Accounting for Management, Vikas Publishing House New Delhi, 5th Edition, 2001.
4.
Khan and Jain: Cost and Management Accounting: Prentice Hall, 4th Edition, 2001.
5.
Maheswari.S.N: Cost and Management Accounting, Sultan Chand and Co., New Delhi, 6th Edition 2001.
6.
Pandey, 1M: Financial Management: Vikas Publishing House, 6th Edition, 2001.
7.
Jain and Narang: Cost Accounting: S. Chand and Co., New Delhi, 7th Edition, 2001.
   
1.6 Research Methodology
   
 

OBJECTIVES

The objectives are
i)
To equip students with tools and techniques of research.
ii)
To make them define the problem and Search for suitable methods.
iii)
To make them draw appropriate conclusions.
Module 1 (Four sessions)
Research - features, types, phases and problem formulation. Business research, the Manager - Researcher relationship. Styles of thinking, the Thought process, scientific attitude, understanding theory - components and connections. Concepts, constructs, definitions, parameters, variables. propositions, hypothesis, theory and models.
Module 2 (Eight sessions)
The Research Process: The management research question 0ierarch\'. Research process problems, the favored technique syndrome, problem definition, designing the study, sampling design, resource allocation and Budgets, valuing research information, the research proposal, pilot LcsL1l1g. data collection, analysis and interpretation, reporting the results and ethics In research.
Module 3 (Twenty sessions)
Research design - exploratory studies, qualitative techniques, secondary Data analysis, experience survey, focus groups, two stage design, descriptive studies and causal studies.
Measurement Problems:
Data types, the characteristics of sound measurement - validity and " reliability.
Scaling design:
Definition, classification, response methods, rating scales, ranking scales, Scale construction, arbitrary scales, consensus scaling, item analysis, factor scales and advanced scaling techniques.
Sampling design:

Nature, types of sample design probability and non probability sampling methods. Probability sampling methods - SRS WOR, SRSWR, Systematic Sampling, stratified sampling, cluster sampling, double sampling, stage sampling, phase sampling and inverse sampling.

Non-probability sampling methods:

Convenience, judgment, purposive, quota and snowball sampling.
Module 4 (Twenty eight sessions)

Sources of Data :
Secondary' data - the library the Internet and search engines.
Survey methods: Personal interviews, telephone interviewing, self-administered surveys, soil surveys and out sourcing.

Instruments of research - communication, quesgion structure, content. wording seqL81lcc and response strategies - questionnaire construction And design.

Observational studies: Experimentation - principles of experimental designs, CRD, RBD, latin square design, factorial designs and control groups.

Analysis of Data:
Coding, data entry, tabulation, cross tabulation, data mining.
Hypothesis Testing:
Null and alternate hypothesis, level of significance, one and two sample Tests.
Measures of Association:
Correlation and regression analysis, contingency coefficient.
Non parametric Tests: Test of randomness, Kolmogorov - Smirnov test, Cramer's V. Proportional reduction error (PRE), Goodman and Kruskal's Tau, and gamma, and kendall's tau.
Multivariate analysis: Multiple regression, discriminant analysis, MANOVA, LISREL, Conjoint analysis, factor analysis, cluster analysis, and Multi dimensional scaling.
Preparation of Reports: The Written research report - its component s and oral presentation.
Recommended Books
1.
Cooper R. Donald and Pamela S.Schindler: Business Research Methods: Tata McGraw Hill Publications, New Delhi. 2001.
2.
Bennet, Roger: Management Research, ILO 1 983.
3.
Fowler, Floyd J. Jr: Survey Methods, 2nd Edition, Sage Pub, 1993.
4.
Gupta SP: Statistical methods, 30th Ed., Sultan Chand, New Delhi, 2001.
5.
Golden - Biddle, Karen and Karen D. Locke: Composing Qualitative Research, Sage Pub, 1997.
6.
Salkind, Neil J, Exploring Research, 3rd Ed, Prentice Hall, NJ 1997.
   
2.2 Financial Management
 
OBJECTIVES
The basic objective of the course is to equip the students with a good Foundation in the essential concepts of financial management of firms and to Equip them with the tools and technique required for financial management analysis.
Module - 1 (Ten Sessions)

Overview of Financial Management
Activities of financial management, risk and return, trade off, valuation
Indian Financial System
 
Regulatory framework: SEBI and Company law regulations pertaining to I.P.O, rights issue, bonus issue, capitalization of reserves, dividend and reserves, promoter’s contribution, underwriting etc.,
 
The Indian financial system, markets, institutions and instruments
BASIC TECHNIQUES OF FINANCIAL MANAGEMENT
Time value of money
Valuation of bonds and shares
Risk and return of portfolios CAPM, APM and option pricing
MODULE 2: SOURCES OF FINANCE (Seventeen Sessions)
Financing by shares, debentures and Tern loans

The Indian capital market - an overview. Primary and secondary markets Equity shares, preference shares, rights issue, public placements, private placements, capitalization of retained earnings and reserves, bonus shares.

Types of institutional finance - funded and non - funded, term loans, loan syndication, consoritum advance, participation certificate, covenants.

Debt: debentures, types of debentures, covenants, credit fating.

Leasing, hire purchase, venture capital, securitization, DPG.

Working Capital Sources:

Trade Credit, commercial banks, overdraft, cash credit, loan, bill purchase, factoring, Bill discounting, packing, credit limit, export finance. Trade Committee. Chore committee, latest methods like BAP maximum Permissible bank finance based on balance - sheet and actual appraisal system.

International Sources of Finance (concepts and definitions)
Foreign Exchange concepts
Exchange Rate Definitions
Exchange Rate Quotations.
Arbitrate.
Foreign Exchange Management Act (FEMA) over view.
Methods of Payment
Clean Payment
Open Account
Documentary Collections
Documentary letters of Credit.
Managing foreign Exchange Risk
Transaction Exposure.
Translation Exposure.
Economic Exposure.
Other Concepts
ECB, FDI, GDR, ADR, Euro Bond, Hard Currency Loans, Soft Currency Loans etc., FCNR Deposits, IMF, IBRD.
MODULE: 3 - WORKING CAPITAL M ANAGEMENT (Ten Sessions)

Principles of Working Capital
Concepts of working capital, estimating working capital requirement, operating cycle. Cash cycle.
Accounts Receivable Management.
Terms of payment, credit policy.
Credit evaluation
Control of receivables.
Cash Management.
Cash forecasting.
Cash budgets.
Investing surplus cash.
Inventory Management.
ABC Analysis.
Inventory control.

MODULE - 4: INVESTMENT DECISIONS (Ten Sessions)

Consideration of non financial factors in capital budgeting.

Basics, Cash flows, principles of estimation, merits and problems of various methods. Methods.

Risk and sensitivity analysis ill capital budgeting.

Cost of Capital: debt. Equity, WACC.

MODULE 5: CAPITAL STRUCTURE & DIVIDEND POLICIES (Ten Sessions)
Leverages' financial &. Operating
Financial leverage
Operating leverage
Capital structure theories
Net Income Approach
Net Operating Income Approach
Modigliani and Miller Hypothesis.
Planning the capital structure
 
EBIT - EBS analysis.
ROR - ROE analysis.
Dividend Theories
Dividend relevance - Walter Gordon Models.
Dividend irrelevance - M & M Hypothesis,
Dividend Policy and Practice
Dividend policy payout ratio policy.
Legal and financial aspects.
Bonus shares and stock splits.
Multinational financial system, Multinatioi1al working capital management international investment analysis, capital structure and financing operations.
MODULE 6 : FUNCTIONING OF MULTI NATIONAL AND TRANS NATIONAL COMPANIES (Three Sessions)
REFERENCES:
1.
Prasanna Chandra: Financial Management - Theory and Practice' Tata - MC.Graw Hill, Fifth edition, 2001.
2.
Eugene F. Brigham and Joel F. Houston, Fundamentals of Financial Management 9th Edition, Hart Court Asia Pte Ltd, 2001,
3.
Pandey I.M.: Financial Management, Vikas Puhlishing House, New Delhi. 1999.
4.
Banerjee.A S.K: Financial Management, S.Chand &. Co" New Delhi. 2nd Edition, 1999.
5.
Van Horne J.e. : Financial Management and Policy, Prel1tlCe Hall of India, New Delhi, 11 Th Editions, 2002.
6.
Vij Madhu : Multinational Financial Management. Excel Books. New Delhi, 110 028, 2001.
   
2.3 HUMAN RESOURCE MANAGEMENT
   
 
OBJECTIVES
1.
To familierise the students with concepts, principles and practices relating to hUL1an resource management.
2.
To equip them with people managemei1l skills.
Module - 1 (Four Sessions)
Overview and introduction to human resource management (HRM) functions and objectives, organisational design, careers in I--IRM, environment of HRM, strategic HRM.
Module - 2 (Six Sessions)
Employment - job analysis, job design, human resource planning - factors affecting HRP. Techniques of HRP, recruitment - factors affecting, Sources, selection. Process of selection, tools for selection, orientation and placement - orientation Programmes.
Module -3 (Fifteen Sessions)
Development - training and development, needs assessment, methods and techniques, evaluation. Performance management - criteria, methods, errors in rating, overcoming errors, legal issues in performance assessment.

Employee and executive remuneration - elements, benefits and services. Perquisites.

Module - 4 (Fifteen Sessions)
Managing human resources - safety and health - reason for accidents, ways of avoiding accidents. Health - Physical and and mental, work place violence, 'sexual harassment, child labour, alcoholism and drug abuse.

Employee welfare - principles, welfare measures.

Module - 5 (Ten Sessions)
Employee relations - reasons for disputes, ways of resolving disputes, trade unions, recent trends in union movement.
Module -6 (Ten Sessions)
Ethical issues in HRM - dilemmas and ways of overcoming Challenges before HR manager, e-HR.
Recommended Books
1.
Cynthia D. Figher, Lyle, F. Schoen Feldt and James B. Shaw, Human Resource Management, Houghten Miffling Co.
2.
Wayne F. Cascio, Managing Human Resources, Irwin Me. Graw- Hill
3.
Gary S. Desslor, Ht!!1tan Resource Management, Pearsen Echieaton.
4.
H. John Berriardian and Joyee A. Russell, Human Resource Management. An Experimental Approach, lrown Me. Graw - Hill.
5.
Robert L. Mathia3 and John H. Jackson, Human Resource Management. 801.11:h Western Publishing Co.
6.
6. Nair and Nair: Personal Management, Sultan Chand & Co., New Delhi.
7.
Rao V.S.P: Human Resource Management - Text and Cases: Excel Books, New Delhi 110 028, 2001.
8.
Aswathappa.K : Human Resource Management; Tata Me. Graw Hill Publishing Co., New Delhi.
   
2.4 Marketing Management
 
OBJECTIVES
 
This course aims to develop
i)
Basic analytical skills,
ii)
Conceptual-abilities and
iii)
Facilitates sustentative knowledge of marketing in decision making.
Module 1: Marketing an Introduction (7 Sessions)
Nature of marketing? Definition, meaning and scope Marketing
Company orientation towards marketing
Role of marketing in Indian economy, emerging trends in Indian marketing Environment
Module 2: Understanding the Consumer (6 Sessions)
Role of consumer in the marketing process: factors influencin3 consumer behavior
Buying decision process: stages in buying decision process
RBusiness buyer behaviour; business market versus consumer market; Buying decisions
Moduie 3: Market Segmentation, Target Marketing and Positioning (8 Sessions)
Identifying marketing segments and selecting target markets
Product life cycle and new proiduct development
Positioning the product
Module 4 : Managing Marketing Mix (20 sessions)
Concept and components of marketing mix
Product and product mix decisions
Management of product lines: branding, packaging and labelling
Pricing strategies and programs: managing price changes
Managing marketing channels - characteristics, components, Design decisions
Marketing communication; advertising and sales promotion
Module 5: Marketing Applications (13 Sessions)
Marketing research and information systems
Managing sales force
Issues related to marketing products globally
The growth and benefits of direct marketing.
Channels of direct marketing, face to face selling, direct mail, catalog marketing, tele marketing, direct response marketing, kiosk marketing.
Online marketing challenges.
Network marketing.
Developing marketing strategies.
Module 6: Rural Marketing(6 Sessions)
Rural market environment
Rural demand and rural market index.
Problems in rural Marketing.
The growth and benefits of direct marketing.
Marketing of agricultural inputs, produce, rural industry products. Consumables and durables.
Rural marketing strategies.
References:
Kotler. Philip: Marketing Management (Millennium Edition) Prentice Hall of India, 1999.
Kotler Philip: Principles of Marketing, Prentice Hall of India, 1999.
Ramaswamy V.S. and S. Namakumari : Marketing Management. The India Context: Me. Millan (India) Ltd., Third Edition, 2002.
Malhotra N.K.: Marketing Research - An Applied Orientation. Pearson Education Asia, Third Edition, 2001.
Gopalaswsamy T.P. : Rural Marketing - Environment, Problems and Strategies, Wheeler Publications, First Edition - 1997.
Czinkota MR and Kolabe - Marketing Management - Thomson / South Western, Vlkas Publishing House, New Delhi - 110 014, 2002.
Zikmund WG and Micheal'D' Amico: Marketing - Creating and Keeping Customers-in an e-Commerce world: South - Wester / Thomson Learning.. 7th Edition, 2001.
Paul Pefer and James H. Donnelly: Marketing Management, Mc.Graw Hill, New Delhi.
   
2.5 Production and Operations management
   
 
OBJECTIVES
The main objectives are:
i)
To familiarise the concepts of production and operations rnanagement Systems.
ii)
To appraise customer expectations of quality and relationships and to update technology to meet global competition and
iii)
To understand functions of inter relation departments and decisions involved therein.
MODULE 1:PRODUCTION OPERATIONS MANAGEMENT, INTRODUCTION AND OVERVIEW (TOTAL OF 8 SESSIONS)
Production Operations Management - An Introduction
Why study POM?
Historic milestones in POM
Factors affecting POM today.
Different approaches to the study of POM
Design and operating production systems.
The influence of Japanese manufactures.
What world class producers do ?
Developing trends in POM as part of corporate strategy.
Productivity. Competitiveness. and Strategy - Using Quality," Cost. Service as Competitive Weapons
Today's global business conditions competition & productivity.
Reality of global competition and competitive strategies.
Challenges of quality, customer service & cost.
Social responsibility of business - environmental issues.
Operations strategy - elements.
Operations strategy for services.
Forming operations strategies.
Linking operations and marketing strategies.
Forecasting in POM - Starting point of all planning
Quantitative forecasting methods - forecasting accuracy.
Long range forecasts - cycles, trends and seasonality - linear Progression and correction.
Short range forecasts - moving average method, exponential smoothing method, exponential smoothing with tend.
How to have a scientific forecasting system - accurancy and control of forecasts,
Computer software for forecasting.

MODULE 2 : STRATEGIC DECISIONS - DESIGN OF PRODUCTION SYSTEMS (TOTAL OF 16 SESSIONS)

Designing and developing products and services - selection & design of production processes - manufacturing & service organization

Designing &. Developing products & services - designing for
Production, designing for quality, designing and developing new services.
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