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Faculty Profile

Dr. B.A. Karpagam

Adjunct Faculty · Marketing & HR

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Dr. B.A. Karpagam

Adjunct Faculty

bnkarpagam36@gmail.com

Education : Ph.D, MBA, M.Phil, MSc, B.Ed, NET Qualified (Marketing Management, Brand Management, Consumer Behaviour, Sales & Distribution Management, Logistics, Entrepreneurship, International Business, Business Environment, Advertising, Services Marketing, Research Methodology, HRM, Change Management, Organizational Behaviour, Digital Marketing & IMC, Strategic Management, Performance Appraisal, Training & Development, Marketing Analytics, Capstone and MS Office Lab, Business & Social Marketing)

Dedicated academician and researcher with over two decades of teaching and academic leadership experience in reputed management institutions. Expertise spans Marketing, HR, Strategic Management, Digital Marketing, Consumer Behaviour, and Research Methodology. Recognized as a Gold Medalist (B.Sc, M.Sc, MBA) and a UGC-NET qualified professional, with strong research contributions in Green Marketing, Sustainability, AI in Marketing, and Consumer Behaviour.

Academic Details

Doctorate

  • Ph.D. (Management), Visvesvaraya Technological University (VTU), 2024 | Thesis: Green Marketing Strategies for Cottage Industry

Post Graduation

  • UGC-NET (Management), December 2012
  • M.Phil. in Management, Bharathidasan University (2006-2007) - Distinction
  • MBA, University of Mysore (1994-1996) - Gold Medalist
  • M.Sc., Bangalore University (1992-1994) - Gold Medalist

Graduation

  • B.Sc., Karnataka University (1989-1992) - Gold Medalist (B.G.L. Swamy Gold Medal)
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