Faculty Profile

Dr. S. Sathyanarayana

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Principal

Education : MBA, PGDHRM, PGDFM, PhD (Finance, Accounting & Taxation, Business Statistics, Research Methodology, Business Analytics)

Dr. S. Sathyanarayana S is the Principal and Professor at M.P. Birla Institute of Management (MPBIM), Bengaluru, with over 28 years of teaching experience in higher education, along with extensive contributions in research and academic administration. He holds B.Com, MBA, PGDHRM, PGDFM, and Ph.D., and obtained his doctoral degree from the University of Mysore with research on Rural Marketing Challenges and Opportunities for Indian FMCG Firms. He has been associated with MPBIM since 2007 and has served in various academic positions including Assistant Professor, Associate Professor, Professor, Dean, and currently Principal. Earlier, he worked with reputed institutions such as PES Institute of Technology, Jain Group of Institutions, Mount Carmel Institute of Management, and Mountain View College of Management Sciences, Chikmagalur. His teaching expertise includes Financial Management, Investment Analysis, Portfolio Management, Derivatives, Accounting, Taxation, Statistics, Econometrics, and Research Methodology, and he has taught at MBA, M.Com, B.Com, MCA, and BBA levels. Dr. Sathyanarayana has made significant academic contributions with more than 100 publications in national and international refereed journals, including journals indexed in Scopus, ABDC, and UGC-CARE. His research interests include finance, research methodology, econometrics, structural equation modeling, sustainability, diversity management, and organizational behaviour. He has presented numerous research papers at national and international conferences and has received Best Paper Awards on several occasions. He has also guided a large number of postgraduate projects and has provided research consultancy to scholars from various universities, assisting more than 40 Ph.D. scholars in their research work. He is highly proficient in advanced research and statistical software such as SPSS, AMOS, E-Views, Stata, Gretl, Excel, and Process Macro, and frequently conducts workshops and guest lectures on research methods and data analysis for faculty members and research scholars. Apart from teaching and research, he has actively contributed to academic leadership, institutional development, conference organization, faculty development programmes, and professional training. He has chaired technical sessions in conferences, reviewed academic books, delivered invited talks, and participated in several national and international seminars and workshops. Known for his dedication to academic excellence, he strongly emphasizes the integration of theoretical knowledge with practical application, encouraging students to undertake industry-oriented research and innovative projects. Through his leadership at MPBIM, he continues to promote quality education, strong research culture, and professional excellence in management education, contributing to the development of competent and socially responsible management graduates.

Academic Details

Doctorate

Doctor of Philosophy (Ph.D) on Rural marketing Challenges and Opportunities for Indian FMCG firms under the guidance of Dr. B. H. Suresh, D.O.S, Manasaganghotri, Mysore.

Post Graduation

Master degree in Business Administration (M.B.A) with marketing specialization, from Post Graduation Centre, Davangere, Kuvempu University, with First Class 1994-1996
Post Graduation in Human Resource Management (PGHRM) from KSOU (Karnataka State Open University), Manasa Gangothri, Mysore, with I Class 2002-2003
Post Graduation Diploma in Financial Management (PGDFM) from Annamalai Open University.

Graduation

Bachelor Degree in Commerce (B.Com) with Cost and Management Accounting specialization from Government I.D.S.G. College, Chikmagalur 1990-1993

Publications

Sathyanarayana S, (2026). Assessing Normality in Quantitative Analysis: Diagnostics, Consequences and Remedies. Asian Journal of Probability and Statistics. Volume 28, Issue 1, Page 31-57, 2026. ISSN: 2582-0230.
Sathyanarayana S, (2026). Managing Macroeconomic Stability Amid Trade Hostility: India's Response to U.S. Tariff Actions. International Journal of Business and Management Invention (IJBMI), 15(2). 28-43.
Sathyanarayana S, (2025). Volatility Spillover from Developed Stock Markets to the Indian Stock Markets: A Time Series Analysis from 2012-2021. Finance India. June 2025 (Vol XXXIX No 2) ISSN: 0970-3772. (Scopus & ABDC listed).
Sathyanarayana S, (2025). Scheduled Tribe Status, Health and Socio-Economic Conditions: An Exploratory Study of the Narikuravar Community in India. Asian Journal of Economics, Business and Accounting 25(10):32-41.
Sathyanarayana S (2025). Volatility Spillover and Leverage Effect in Indian Stock Market: A Time Series Investigation, Chapter 52, Business Intelligence and Data Analytics, BIDA 2024, Springer. (Scopus & ABDC listed).
Sathyanarayana S (2025). Antecedents of Eustress and its Impact on Job Satisfaction and Work-Life Balance Among Doctors. TPM - Testing, Psychometrics, Methodology in Applied Psychology, Vol. 32, No. S9, 2025. Scopus Indexed, Q3.
Sathyanarayana S, (2025). Correlation Methodologies Revisited: From Classical Statistics to Contemporary Residual Diagnostics. Asian Journal of Economics, Business and Accounting 25(11):86-103.
Sathyanarayana S (2025). Breaking Barriers: Unraveling Glass Ceiling Perceptions and Resilience of Women IT Managers. European Economic Letters. Vol 15, Issue 3(2025), pp 934-953. (ABDC listed).
Sathyanarayana S (2025). Stationarity and Unit Roots in Time Series: Theoretical Insights and Practical Considerations. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 21(2), 46-78.
Sathyanarayana S, (2025). De-Dollarisation from a Historical Perspective: BRICS Plans, Tariff Threats and New Currency Multipolarity. Asian Journal of Economics, Business and Accounting 25(9):87-104.
S., Sathyanarayana and R., Pallavi (2025). Examining the Conditional Process of Viral Marketing. DHARANA - International Journal of Business, 16(2), 1-32.
Jalaja, K. R., Suman Kumari C Mali, and S., Sathyanarayana (2025). Valuation and Trading of Carbon Credits: A Fintech-Driven Framework for Sustainable Markets. DHARANA - International Journal of Business, 16(2), 33-46.
Sathyanarayana S (2025). Overcoming Traditional Constraints: Strategies for Fostering an Inclusive Entrepreneurial Ecosystem in Bangladesh. Dharana - International Journal of Business. Volume 16, Issue 1.
Sathyanarayana S (2025). Empowering Rural India Through AI and Generative AI: A Pathway to Rural Transformation in India. International Journal of Business and Management Invention (IJBMI). Volume 14 Issue 8.
Sathyanarayana S (2025). Global Inflation Shockwaves and Central Bank Policy Spillovers. Southern Economist, Volume 64, Issue Number 12, pp. 19-28. ISSN No.: 0038-4046.
Sathyanarayana S (2025). Examining the Dynamics of Sensex and BRICS Stock Market: A Study on Interdependencies using VAR Framework. Dharana - International Journal of Business. Volume 16, Issue 1.
Sathyanarayana S (2025). Understanding currency depreciation: Causes and consequences. Southern Economist, Volume 64, Issue Number 6, pp. 19-30. ISSN No.: 0038-4046.
Sathyanarayana S, (2025). Mediation Analysis in Structural Equation Modeling (SEM): Theoretical Foundations, Statistical Methods and Practical Implications. Asian Journal of Economics, Business and Accounting 25(3):19-37.
Sathyanarayana S, (2025). Standardized Reporting of Statistical Results in APA Format: Enhancing Clarity, Transparency, and Reproducibility in Research. Asian Journal of Advanced Research and Reports 19(2):208-26.
Sathyanarayana S, (2025). Navigating the Future of Work: The Impact of Artificial Intelligence on Jobs, Skills, and Workforce Dynamics. International Journal of Business and Management Invention (IJBMI) Volume 14 Issue 5, 67-79.
Sathyanarayana S, (2025). Moderation Analysis in Business Research: Concepts, Methodologies, Applications and Emerging Trends. Asian Journal of Economics, Business and Accounting 25(3):357-78.
Sathyanarayana, S. (2025). The Surge in Gold Price Volatility: Macroeconomic Drivers, Geopolitical Risk, and Market Dynamics. IRA-International Journal of Management & Social Sciences, 21(1), 15-45.
Sathyanarayana S, (2025). Assessing the Union Budget 2025: Growth, Stability, and Long-Term Economic Transformation. Southern Economist, Volume 63, Number 21, pp. 09-16. ISSN No.: 0038-4046.
Sathyanarayana S, (2025). The Global decline of currencies against the US Dollar: Causes and implications. Southern Economist, Volume 64, Number 1, pp. 49-62. ISSN No.: 0038-4046.
Sathyanarayana S, (2025). America first again? The economic impact of Trump's return on India and the world. Southern Economist, Volume 63, Number 24, pp. 19-30. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). Erosion of Psychological safety at workplace: Strategic interventions to address the issue. International Journal of Business and Management Invention (IJBMI). Volume 13 Issue 12, December, 2024. 23-26.
Sathyanarayana S (2024). Exploring Moonlighting Motivations and Organizational Dynamics Among Indian IT Professionals. Asian Journal of Economics, Business and Accounting 24(12):432-52.
Sathyanarayana S, (2024). Building Bridges of Inclusion: Trust, Job Engagement, Match, And Commitment in Workforce Diversity Management. Educational Administration: Theory and Practice, 30(5), 12439-12462. Scopus Indexed.
Sathyanarayana S, (2024). The Impact of Government expenditure on Economic Performance: A Holistic Examination. Southern Economist, Volume 63, Number 9, pp. 16-26. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). Unified Lending Interface (ULI): Transforming the Digital Lending Ecosystem. Journal of Emerging Technologies and Innovative Research, September 2024, Volume 11, Issue 9. 252-259.
Sathyanarayana S, (2024). Balancing acts: exploring the implications of budget deficits and surpluses in the union budget of India. Southern Economist, Volume 63, Number 10, pp. 15-25. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). Impact of Website Reputation and Source Credibility on Perceived Ewom Credibility and Consumer Purchase Intentions. Asian Journal of Economics, Business and Accounting 24(9):392-410.
Sathyanarayana S, (2024). The Unified Lending Interface Innovations in Lending: Conceptual Insights into the Future of Financial Services. International Journal of Business and Management Invention (IJBMI). Volume 13 Issue 9, 35-48.
Sathyanarayana S, (2024). Influence Of Green Label's On Green Purchase Intention: A Study On Consumers In Bangalore. Educational Administration: Theory and Practice, 30(5), 12908-12916. Scopus Indexed.
Sathyanarayana S, (2024). Measuring Inequality: Exploring the dynamics of the Gini Index. Southern Economist, Volume 63, Number 4, pp. 11-20. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). Selecting the Right Sample Size: Methods and Considerations for Social Science Researchers. International Journal of Business and Management Invention (IJBMI). Volume 13 Issue 7. 152-167.
Sathyanarayana S, (2024). Unveiling Educational in India: Understanding disparities in Access, Quality, And Opportunities. Southern Economist, Volume 63, Number 5, pp. 11-21. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). Structural change, information asymmetry and volatility in Indian stock market: evidence from pre-and-post-COVID-19 outbreak. Afro-Asian Journal of Finance and Accounting, 14(3), 412-431. (Scopus & ABDC listed).
Sathyanarayana, (2024). The Influence of Customer Relationship Marketing on Fostering Customer Loyalty. SPAST Reports, 1(1).
Sathyanarayana S, (2024). Strategies for balance of payments exploring Fiscal, monetary, and trade policy measures. Southern Economist, Volume 62, Number 23, pp. 13-20. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). Building a Sustainable and Inclusive Future: Navigating the Complexities of Blockchain and Cryptocurrencies. Southern Economist, Volume 63, Number 1, pp. 40-49. ISSN No.: 0038-4046.
Sathyanarayana S, (2024). The Effectiveness of e-Recruitment Adoption: A TAM Approach Examining User Perspectives. SDMIMD Journal of Management. Vol 15, Special Issue, 2024. pp 87-99. UGC-CARE listed journal.
Sathyanarayana S, (2024). Maximizing Impact: Unleashing Employee Performance Through Transformational Leadership, Organizational Commitment, and Work Engagement. Journal of Informatics Education and Research. Vol. 4 No. 1 (2024), 148-154. (ABDC listed).
Sathyanarayana S, and T. Mohanasundaram. (2024). Fit Indices in Structural Equation Modeling and Confirmatory Factor Analysis: Reporting Guidelines. Asian Journal of Economics, Business and Accounting 24(7): 561-77.
Sathyanarayana S, (2023). Unveiling the Power of GDP: Understand the Pulse of Economic Growth. Southern Economist, Volume 62, Number 5, pp. 15-21. ISSN No.: 0038-4046.
Sathyanarayana S, (2023). Green Entrepreneurial Orientation and its Impact on Green Innovation, Green Perceived Value, Green Brand Equity, and Green Purchase Decision. European Economic Letters (EEL) Vol. 13 No. 1s (2023). (ABDC listed).
Sathyanarayana S, (2023). Understanding the Dynamics of Inflation: Causes, Effects, and Policy Implications. Southern Economist, Volume 62, Number 8, pp. 14-19. ISSN No.: 0038-4046.
Sathyanarayana S, (2023). Unveiling the power of GDP: Understanding the pulse of economic growth. Southern Economist, Volume 62, Number 5, pp. 15-21. ISSN No.: 0038-4046.
Sathyanarayana S, (2023). Spillover Effect from Global Stock Markets to Indian Stock Market. Asian Journal of Economics, Business, and Accounting, Volume 23, Issue 5, pp. 11-29. ISSN No.: 2456-639X.
Sathyanarayana S, (2022). RBI Repo Rate Increase and its Impact. Southern Economist. Volume 61, No. 3, June 1, pp 9-12. ISSN 0038-4046.
Sathyanarayana S, (2021). Day of the Week Effect in Indian Stock Market. International Journal of Multidisciplinary Research Review, Volume 7, Issue 2, pp. 338-347, e-ISSN No: 2395-1885.
Sathyanarayana S, (2022). Renewable Green Energy Management and Sustainable Development. Manager - The British Journal of Administrative Management, 58(151):32-40. (ABDC listed).
Sathyanarayana S, (2021). Talent Management Practices and its Impact on Intention to Stay in the Organisation. Asian Journal of Economics, Business, and Accounting, Volume 22, Issue 24, pp. 86-104.
Sathyanarayana S, (2021). Disruptions on India's Fintech Landscape: The 5G Wave. ITM Web of Conferences. Volume 37. eISSN: 2271-2097. Indexed in Web of Sciences.
Sathyanarayana S, (2020). Employee Affection Strategies Through Employer Branding: Evidence from Indian Manufacturing Sector. International Journal of Business and Globalisation. Scopus and ABDC Indexed Journal.
Sathyanarayana S, (2020). Stability of Equity Systematic Securities Risk. International Journal of Business Insights and Transformation (ISSN 0974-5874) Volume 13, Issue 2, pp. 19-29. UGC-approved journal.
Sathyanarayana S, (2019). Service Quality and Patients Satisfaction: Primary Health Care Centers in Rural Karnataka. Journal of Xi'an University of Architecture & Technology. Volume XI, Issue XII, pp. 453-471. Scopus Indexed.
Sathyanarayana S, (2019). Modelling Cryptocurrency (Bitcoin) using Vector Autoregressive Model (VAR). SDMIMD Journal of Management. Vol. 10, Issue 2. Print ISSN: 0976-0652, pp. 47-64.
Sathyanarayana S, (2019). FIIS Inflow (Equity and Debt) and its Impact on Indian Stock Market: Evidence from Sensex and Nifty50. International Journal of Management Studies. Vol. VI, Special Issue 4. 105-117. UGC-approved journal.
Sathyanarayana S, (2019). The Effectiveness of the Celebrity Advertisements Process and its Impact on Buying Decision. Indian Journal of Marketing. Volume 49(3). 50-61. ISSN No: 0973-8703. Scopus Indexed.
Sathyanarayana S, (2019). Effectiveness of Talent Management Strategies: Evidence from Indian Manufacturing Sector. International Journal of Management Studies. Vol. VI, Issue 1(5), January 2019, pp. 1-16. UGC approved journal.
Sathyanarayana S, (2019). Testing Semi-Strong Efficiency of Indian Stock Market - Evidence from Union Budget. International Journal of Management Studies. Vol. VI, Issue 1(2), January 2019. UGC approved journal.
Sathyanarayana S, (2019). Effectiveness of Talent Management Strategies: Evidence from Indian IT Sector. International Journal of Management Studies. Vol. VI, Issue 1(1), January 2019. UGC approved journal.
Sathyanarayana S, (2018). Measuring Women's Beliefs About Glass Ceilings: Evidence from Indian IT Sector. IJRAR - International Journal of Research and Analytical Reviews, December, Volume 5, Issue 04. UGC approved journal.
Sathyanarayana S, (2018). An Analytical Study of the Effect of Inflation on Stock Market Returns. IRA-International Journal of Management & Social Sciences Vol.13, Issue 02 (November, 2018) Pg. no. 48-64.
Sathyanarayana S, (2018). Service Quality and Customer Satisfaction: App-Based, On-Demand Cab Services. IJRAR - International Journal of Research and Analytical Reviews, Volume 5, Issue 4. UGC approved journal.
Sathyanarayana S, (2018). Determinants of Customers' Preference of Visiting a Coffee Outlet. ZENITH International Journal of Multidisciplinary Research, Vol.8 (12), December (2018), pp. 1-19. UGC approved journal.
Sathyanarayana (2018). Impact of Macroeconomic Variables on Indian Stock Market: Evidence from BSE Sensex and Nifty 50. ZENITH International Journal of Multidisciplinary Research. Vol.8 (10), pp. 295-315. UGC approved journal.
Sathyanarayana (2018). The Operating, Financial And Liquidity Characteristics of Firm Size And Its Impact on FIIs Investment Pattern. International Journal of Business and Management Invention (IJBMI). Volume 7 Issue 9. UGC approved journal.
Sathyanarayana (2018). Fluctuations in Crude, Gold & Forex Prices and its Impact on Stock Market: Evidence from Sensex and Nifty 50. International Journal of Management Studies. Vol. V, Special Issue - 4. UGC approved journal.
Sathyanarayana (2018). Volatility in Crude Oil Prices and its Impact on Indian Stock Market Evidence from BSE Sensex. SDMIMD Journal of Management. Vol. 9, Issue 1. March. pp. 65-76.
Sathyanarayana (2018). The Effects of Individual Dimensions of Service Quality in Five Star Hotels Using SERVQUAL Model. International Journal of Research in Commerce, IT & Management. Volume No. 8 (2018), Issue No. 05 (May), pp. 8-17.
Sathyanarayana (2018). An Empirical Study on Determinants of Employee Engagement in Indian Banking Sector. Singaporean Journal of Business Economics, and Management Studies (SJBEM). VOL. 6, No. 3, pp. 40-55.
Sathyanarayana (2018). An Empirical Investigation on Determinants of Work Life Balance in IT Sector: Evidence from India. Arabian Journal of Business and Management Review (Kuwait Chapter). Vol. 7 (1), pp. 34-48.
Sathyanarayana (2018). The Effects of Individual Dimensions of Service Quality of Online Shopping. International Journal of Business and Management Invention (IJBMI). Volume 7 Issue 3 Ver. I, March 2018, pp. 51-64. UGC approved journal.
Sathyanarayana (2018). Impact of Gender Discrimination on Work Engagement: Evidence from Indian IT Sector. IOSR Journal of Business and Management (IOSR-JBM) Volume 20, Issue 2. Ver. V (February 2018), pp 85-99. UGC approved journal.
Sathyanarayana (2018). Dynamics of Rural Retailing in India: Challenges and Opportunities. International Journal of Management and Commerce Innovations Vol. 6, Issue 2, pp: (752-769). UGC approved journal.
Sathyanarayana (2017). An Empirical Study on Stability of Beta in Indian Stock Market with Special Reference to CNX Nifty Fifty. The IUP Journal of Financial Risk Management. ISSN: 0972-916X.
Sathyanarayana (2017). Dynamics and Determinants of IPO Investing by Retail Investors: Evidence from Indian Stock Market. International Journal of Research in Commerce, Economics & Management. Volume No. 7, Issue No. 10. pp. 27-35. UGC approved journal.
Sathyanarayana (2017). Determinants of Capital Structure: Evidence from Indian Stock Market. SDMIMD Journal of Management. ISSN: 2320-7906 (Online). UGC approved journal.
Sathyanarayana (2017). An Analytical Study on Currency Correlation and Risk Grading. ZENITH International Journal of Business Economics & Management Research. Vol.7 (4), pp. 1-22. ISSN 2249-8826.
Sathyanarayana (2017). BREXIT: Impact on Indian & Global Economy. Dharana (ISSN 0974-0082). An International Journal of Business, Jan-June, Vol. 11, No.1, pp. 21-28.
Sathyanarayana, S. (2017). The Calendar-Month Anomaly and the Indian Stock Market- Evidence from BSE. International Journal of Research in Commerce, Economics & Management. Vol. 7, Issue No. 03, pp. 45-50. UGC-approved journal.
Sathyanarayana (2017). Testing of CAPM and WACC of Indian Banks. International Journal of Management and Social Science Research Review. Vol. No. 1, Issue No. 4. February. ISSN (Print): 2349-6738.
Sathyanarayana (2017). The Impact of Policy Announcement on Stock Market Volatility: Evidence from Currency Demonetisation in India. IOSR Journal of business and Management. Volume 19, Issue 1. Ver. VII (Jan. 2017), pp 47-63. UGC approved journal.
Sathyanarayana, S. (2017). The Effects of Individual Dimensions of Service Quality in IRCTC by Using SERVQUAL Model with Special Reference to South Western Railway. Asian Journal of Management Research. Volume 7 Issue 3, 2017, pp. 256-278.
Sathyanarayana, S. (2017). Emerging Dimensions of Buying Behaviour in Rural Karnataka: An Empirical Approach with Special Reference to FMCG. IOSR Journal of Business and Management. Volume 19, Issue 8. Ver. IV. pp 35-56. UGC-approved journal.
Sathyanarayana, S., (2017). The Role of Packing on Buying Behaviour of Rural Consumers with Special Reference to FMCG. IRA-International Journal of Management & Social Sciences, 8(1), pp. 103-117. UGC-approved journal.
Sathyanarayana, S. (2017). Defence Allocation 2017-18: What About Procurements. Southern Economist. Vol. 55. Number 22, pp. 41-46.
Sathyanarayana, S. (2017). Reaching Out to the Rural Consumers Through Haats: A Study in Karnataka. International Journal of Business and Management Invention. Volume 6, Issue 1, pp. 55-64. UGC approved journal.
Sathyanarayana, S. (2017). Determinants of Employee Engagement in Indian IT Sector. Singaporean Journal of Business Economics and Management Studies (SJBEM). Vol. 5, No. 6, pp. 8-28.
Sathyanarayana, S. (2017). Determinants of Stores Choice in Rural Markets: An Empirical Study in Karnataka State. IRA-International Journal of Management & Social Sciences, 6(2), pp. 235-252. UGC approved journal.
Sathyanarayana, S. (2017). Targeting the Non-Urban Consumers: Media Habits and Preference of Rural Consumers in Karnataka State. International Journal of Retailing & Rural Business Perspectives. Volume 6, Number 1, pp. 25-39. UGC approved journal.
Sathyanarayana, S. (2017). The Wheel of Rural Retailing: An Empirical Study in Karnataka State. International Journal of Logistics & Supply Chain Management Perspectives. Volume 6, Number 3. UGC approved journal.
Sathyanarayana, S. (2017). An Analytical Study on the Impact of Visual Merchandising on Impulsive Buying Behaviour in Shopper Stop. International Journal of Sciences: Basic and Applied Research (IJSBAR). Vol. 36, No 5, pp. 112-132.
Sathyanarayana, S. (2017). Dynamics of Rural Retailing in India: Challenges and Opportunities. International Journal Of Research In Commerce, IT & Management. Volume No. 7, Issue No. 12. pp. 7-16. UGC approved journal.
Sathyanarayana, S. (2016). Forex Market Weak Form Efficiency and Seasonality: Evidence from India. Kuwait Chapter of Arabian Journal of Business and Management Review. Vol. 6, No.4, December. pp. 21-36.
Sathyanarayana, S. (2016). Impact of Brexit Referendum on Indian Stock Market. IRA-International Journal of Management & Social Sciences, 5(1), 104-121. UGC approved journal.
Sathyanarayana, S. (2016). Global Stock Markets Reaction to Special Events: Evidence from Brexit Referendum. International Journal of Business and Administration research review. Vol. 1, Issue No. 4. UGC approved journal.
Sathyanarayana, S. (2016). Television Advertisements that Drive Consumers - Visit Online. International Journal of Science Technology and Management. Vol. No. 5, issue No. 7, July 2016.
Sathyanarayana, S. (2016). Driving Online Traffic by Using QR (Quick Response) Code. IOSR Journal of business and Management. Vol. 18, Issue 8, ver.4 August 2016. 09-19. UGC approved journal.
Sathyanarayana, S. (2016). A Study on Video Display as Visual Merchandising Tool and its Influence the Buying Behaviour of Consumer with Special Reference to Groceries. International Journal of Retailing and Rural Business Perspectives. Vol. 5, number 1. UGC approved journal.
Sathyanarayana, S. (2015). An Analysis of Day-of-the-Week Anomaly in the Indian Stock Market: Evidence from Bombay Stock Exchange. Ushus, A Journal of Business Management, December 2015. Christ University.
Sathyanarayana, S. (2014). Role of Spurious Products in Rural Retailing. Dharana. An International Journal of Business, July-December. Vol.8, #1 (2014) pp. 11-21. ISSN 0974-0082.
Sathyanarayana, S. (2011). Trends in the Marketing of FMCG in Karnataka. Dharana (ISSN 0974-0082). An International Journal of Business, Jan-June, Vol. 5, 1 & 2, pp. 61-73.
Sathyanarayana, S. (2011). Rural Retail Management. Journal of Contemporary Research in Management, July-Sep, 81-99.

Papers Presented

Mediation Effect of E-Word Of Mouth on the Impact of Satisfaction Derived out of Product and Website Usefulness on Continuance of E-Word of Mouth Regularly. 7th International Conference on Technology and Transformation in Marketing, 23rd January 2026, SDMIMD Mysuru.
ESG Adoption as a Strategic Capability in MSMEs & SSIs and its Impact on Organisational Outcomes. 2nd National Conference on Innovative Strategies for Sustainable Business Practices (NCISSBPDE 2026), 10th January 2026, GSSS College, Mysuru. (Won the Best Paper Award)
Sustainable Performance Through Circular Economy Practices: Evidence from Green Innovation Capability and Top Management Support. 2nd National Conference on Innovative Strategies for Sustainable Business Practices (NCISSBPDE 2026), 10th January 2026, GSSS College, Mysuru.
Revisiting Pecking Order Theory (POT) in Emerging Markets: Evidence from the Indian Stock Market. International Research Conference hosted by Indian Institute of Finance, October 26th, 2025.
Loyal to the Green Brands: How Brand Equity Shapes Sustainable Brand Loyalty and Brand Advocacy. International Conference: Global Management Redefined, 14th August 2025, Krupanidhi College Bangalore. (Won the Best Paper Award)
Bridging Change Readiness and Innovation: Examining their Influence on Employee Creativity, Psychological Safety, and Knowledge Sharing Intention. International Conference: Global Management Redefined, 14th August 2025, Krupanidhi College Bangalore.
Uncovering Diversity, Inclusivity, and Equity (DIE): The Role of Resilience and Leadership Influence. Two Day National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF-2025), CMS Business School, JAIN University, 18 & 19 June 2025.
Breaking Barriers: Exploring Glass Ceiling Perceptions and Resilience Among Women IT Managers. International Conference on Charting New Frontiers of Business Agility, Krupanidhi College of Management, Bangalore, April 2024.
Volatility Spillover and Leverage Effect in Indian Stock Market: A Time Series Investigation. International Conference on Business Intelligence and Data Analytics (BIDA), RV Institute of Management, Bangalore, April 06-07, 2024.
Influence of Green Perceived Quality, Value, and Credibility on Green Brand Loyalty: Implications for Green Brand Equity, Purchase Intention and Word of Mouth Communication. International Conference on Dual Transition of Net Zero Carbon and Digital Transformation, Bengaluru City University, 16th & 17th February 2024. (Won the Best Paper Award)
The Effectiveness of e-Recruitment Adoption: A Technology Acceptance Model. 6th ICIER International Conference on HR for Organisational Sustainability, SDMIMD, Mysuru, December 21-22, 2023.
The Influence of Customer Relationship Marketing on Fostering Customer Loyalty. First Pamir Transboundary Conference for Sustainable Societies-2023, VectMag Virtual Conference, Walden University, USA, 16th & 17th September 2023.
Building Bridges of Inclusion: Trust, Job Engagement, Match, and Commitment in Workforce Diversity Management. 6th ICIER International Conference on Strategic Agility and Resilience, B. N. M. Institute of Technology, 14th & 15th December 2023. (Won the Best Paper Award)
Green Entrepreneurial Orientation and its Impact on Green Innovation, Green Perceived Value, Green Brand Equity, and Green Purchase Decision. 4th International Conference on Innovation, Technology, and Sustainability, S. P. Mandali's Prin. L.N. Welingkar Institute, 16th & 17th March 2023. (Won the Best Paper Award)
Talent Management Practices and its Impact on Sustainable Organisational Performance: Indian IT Sector. National Level Virtual Conference on Recent Trends in Commerce, Management, Science, Humanities and Languages, SRN Adarsh College, Bangalore, 21st November 2022.
Day of the Week Effect Phenomenon in the Indian Stock Market (Monday Effect). National Level Virtual Conference on Recent Trends in Commerce, Management, Science, Humanities and Languages, SRN Adarsh College, Bangalore, 21st November 2022. (Won the Best Paper Award)
Investigating the Semi-Strong Form of Efficiency in the Indian Stock Market - Evidence from Earning Announcements. National Level Virtual Conference on Recent Trends in Commerce, Management, Science, Humanities and Languages, SRN Adarsh College, Bangalore, 21st November 2022.
Glass Ceiling Perception and its Impact on Work Engagement and Organizational Commitment. National Level Virtual Conference on Recent Trends in Commerce, Management, Science, Humanities and Languages, SRN Adarsh College, Bangalore, 21st November 2022.
Understand the Mediating Role of Emotional Intelligence and the Quality of the Working Environment between Job Stress and Job Elation. Vishleshan International Conference on Entrepreneurship, Innovation, and Start-ups, ISBR Business School, Bangalore, 16th November 2022.
Determining IPO Listing Gains Using Grey Market Premium and Subscription Level Through Machine Learning Approach. Third International Conference on Recent Innovative Trends in Computer Science, M. S. Ramaiah Institute of Technology, Bangalore, 6th-7th May 2022.
The Effectiveness of Internet as a Source of Recruitment and its Adoption. International Conference on Industry 5.0: Human Touch, Innovation and Efficiency, Mittal School of Business, Lovely Professional University, Punjab, January 28, 2022.
Expectation Confirmation Model (ECM) to Understand the Continuance Intention to Write Online Review. National Conference on 3-P's of Sustainable Development, Centre for Management Studies, Presidency College, 17th & 18th November 2021.
Stability of Equity Beta in Indian Stock Market. National Conference on Digital India - Opportunities and Challenges, Jain College Vasavi Campus, 22nd & 23rd December 2021.
Day of the Week Effect in Indian Stock Market. National Conference on Digital India - Opportunities and Challenges, Jain College Vasavi Campus, 22nd & 23rd December 2021.
Impact of Personality and Store Arrangements on Impulsive Buying Behaviour. National Conference on Digital India - Opportunities and Challenges, Jain College Vasavi Campus, 22nd & 23rd December 2021.
Empowering Leadership and its Impact on Job Satisfaction, Work Effort and Creativity. National Conference on Digital India - Opportunities and Challenges, Jain College Vasavi Campus, 22nd & 23rd December 2021.
Impact of Macroeconomic Variables on Stock Market. National Conference on Digital India - Opportunities and Challenges, Jain College Vasavi Campus, 22nd & 23rd December 2021.
Spillover Effect from Global Stock Markets to Indian Stock Market. National Conference on Digital India - Opportunities and Challenges, Jain College Vasavi Campus, 22nd & 23rd December 2021.
Modelling Volatility Spillover and Asymmetry in Indian Stock Market: An Empirical Investigation. International Conference on Reimagining Entrepreneurship and Corporate Governance in the Digital Era (ICRECGDE), JAIN University, 29th January 2021.
Disruptions on India's Fintech Landscape: The 5G Wave. Two Days International Conference on Innovative Technology for Sustainable Development, VIT Chennai Campus, January 27-29, 2021.
Antecedents of Organic Food Products Purchase Intention and its Impact on Actual Buying Behaviour. Virtual International Conference on Transformation through Innovation and Sustainable Practices, CMS Business School, JAIN University, 13th & 14th August 2020.
Mediating Effect of Emotional Intelligence and Quality of Working Environment on the Relationship Between the Job Stress and Job Satisfaction. Virtual International Conference on Transformation through Innovation and Sustainable Practices, CMS Business School, JAIN University, 13th & 14th August 2020. (Won the Best Research Paper Award)
The Effect of Online Reviews on Intention to Book Hotels on Third-Party/Online Reservation Websites. International Conference on Advances in Business, Commerce & Information Technology, T. John College, 30th July 2020. (Won the Best Paper Award)
Antecedents of Selfie-Taking Behaviour of Youth. International Conference on Innovation in Business Environment, Reva University, 23rd & 24th January 2020.
Employee Empowerment Strategies and its Impact on Intention to Stay. International Conference on Rise of the Disembedded Unilateral Economy, Krupanidhi Institute of Management, Bengaluru, 08.11.2019. (Won the Best Paper Award)
CAPM Systematic Risk and its Reliability. International Conference on Emerging Trends in Corporate Finance and Financial Markets, SDMIMD, Mysuru, 07.09.2019.
Determinants of the News Viewing Habits. National Conference on Contemporary Trends in Management Research, M. P. Birla Institute of Management, Bengaluru, August 30th, 2019.
Drivers of Subliminal Advertising on Consumer Purchase Intention. National Conference on Contemporary Trends in Management Research, M. P. Birla Institute of Management, Bengaluru, August 30th, 2019.
The Effect of Sensory Branding on Brand Perception and Brand Loyalty. National Conference on Marketing in the Digital Era, Acharya Bangalore B-School, Bangalore, June 14th, 2019. (Won the Best Paper Award)
Employee Affection Strategies Through Employer Branding: Evidence from Indian Manufacturing Sector. The Transformational Power of Enablement, Amity Business School, Noida, India, 27th-28th February 2019.
Service Quality and Patients Satisfaction: A Case Study of Primary Health Care Centers in Rural Karnataka. AVANT-GARDE 2019, Multidisciplinary International Conference, Seshadripuram First Grade College, Bengaluru, 18th May 2019. (Won the Best Paper Award)
Talent Management Practices and its Impact on Intention to Stay in the Organisation. AVANT-GARDE 2019, Multidisciplinary International Conference, Seshadripuram First Grade College, Bengaluru, 18th May 2019. (Won the Best Paper Award)
The Effect of Multi-Sensory Branding on Purchase Intention at Cafe Coffee Day. International Conference KRUPACON 2018, Krupanidhi College, 12-13 October 2018.
Effectiveness of Talent Management Strategies: Evidence from Indian Manufacturing Sector. International Conference KRUPACON 2018, Krupanidhi College, 12-13 October 2018. (Won the Best Paper Award)
The Effectiveness of Celebrity Advertisement Process and its Impact on the Buying Intention. International Conference KRUPACON 2018, Krupanidhi College, 12-13 October 2018.
Modeling Cryptocurrency (Bitcoin) Using Vector Autoregressive (VAR) Model. 7th International Conference on Emerging Trends in Finance, Accounting and Banking, SDMIMD, September 7-8, 2018.
GARCH Modelling of Cryptocurrencies & Integration of Cryptocurrency with Global Major Currencies. Symposium on Cryptocurrency, M.P. Birla Institute of Management & Southern Economist, August 3, 2018.
An Empirical Study on Stability of Equity Securities Systematic Risk - A Case of BSE Sensex. International Conference, Christ University in collaboration with Institute of Management Accountant, USA, February 6-7, 2018. (Won the Best Research Paper Award)
Impact of Macroeconomic Variables on Indian Stock Market: Evidence from BSE Sensex and Nifty 50. International Conference, Christ University in collaboration with Institute of Management Accountant, USA, February 6-7, 2018.
The Effects of Individual Dimensions of Service Quality in IRCTC by Using SERVQUAL Model. International Research Conference on Marketing in the Next Decade, Welingkar Institute, Bangalore, January 8th, 2018.
FIIS Inflow (Equity and Debt) and its Impact on Indian Stock Market: Evidence from Sensex and Nifty 50. National Conference on Business India, RV Institute of Management, December 16, 2017.
Volatility in Crude Oil Prices and its Impact on Indian Stock Market Evidence from BSE Sensex. 6th International Conference on Emerging Trends in Finance, Accounting and Banking, SDMIMD, August 18-19, 2017.
Testing of CAPM and WACC of Indian Banks. International Conference on Inclusive Business Growth & Sustainable Development, Kristu Jayanti College, Bengaluru, 22nd-23rd Feb 2017.
An Analysis of Calendar Anomalies in the Indian Stock Market: Evidence from CNX Nifty Fifty. International Conference on Emerging Trends in Finance and Accounting, SDMIMD, August 21-22, 2015.
The Impact of Political Events on Stock Market Volatility: Evidence from Currency Demonetisation in India. Symposium on Currency Demonetisation and its Ramifications, M P Birla Institute of Management, December 16th 2016.
The Economic Consequence of Brexit and its Impact on Global and Indian Economy in Particular. Symposium on Brexit-EU, Trade and India, M P Birla Institute of Management, July 8th 2016.
Determinants of Capital Structure: Evidence from Indian Stock Market. 5th International Conference on Emerging Trends in Finance, Accounting and Banking, SDMIMD, August 19-20, 2016.
Television Advertisements that Drive Consumers - Visit Online. Ninth International Conference on Economics and Finance, IBS, Bangalore, June 10-11, 2016.
Assessing the Impact of Newspaper Advertisement Campaign Through QR Codes. National Conference on Innovation for Growth, Sustainability, Inclusion and Preservation, T. John College, Bangalore, 14th June 2016.
An Empirical Study on Stability of Beta in Indian Stock Market with Special Reference to CNX Nifty Fifty. 6th International Conference, Acharya Bangalore B-School, 17-18 December 2015.
An Analysis of Calendar Month Effect in the Indian Stock Market: Evidence from Bombay Stock Exchange. International Conference on Strategies for Managing VUCA, PESIT, Bangalore, March 6-7, 2015.
An Analytical Study on the Determinants of Capital Structure in Indian Automobile, IT and Hotel Sectors. Twelfth AIMS International Conference on Management, IIM Kozhikode, January 2-5 2014.
Global Stock Markets Reaction to Special Events: Evidence from Brexit Referendum. 4th International Conference on Accounting, Banking and Finance, Kristu Jayanti College, Bengaluru, 5th-6th October 2016.
An Analysis of Day-of-the-Week Anomaly in the Indian Stock Market: Evidence from Bombay Stock Exchange. National Conference on Contemporary Business Challenges and Strategies, Christ Institute of Management, February 6, 2015. (Won the Best Research Paper Award)
An Analytical Study on the Impact of Visual Merchandising on Impulsive Buying Behaviour. International Conference on Global Contemporary Issues, Sheshadripuram First Grade College, 7th October 2017. (Won the Best Research Paper Award)
Rural Marketing Challenges and Opportunities for Indian Corporates. Mangalore University, 2003.
Vocationalisation of Graduation Courses. Kuvempu University, 2006.
Indian Rural Markets - Problems and Prospects. Third National Conference on Business Research, PSG Institute of Technology Coimbatore, 19-20 November 2004.
FMCG Sector - A SWOT Analysis. National Seminar on Emerging Indian Panorama, EPCET, 15th May 2006.
Rural Marketing Strategies for Indian Corporates. National Seminar on Emerging Indian Panorama, EPCET, 15th May 2006.
Rural Distribution and Channel Management. National Seminar on Emerging Indian Panorama, EPCET, 15th May 2006.
Rural Communications. PSG Institute of Technology Coimbatore, Fifth National Conference on Business Research, 16-17 November 2008.
FMCG - Sector A SWOT Analysis. PSG Institute of Technology Coimbatore, 2008.

Dr. S. Sathyanarayana

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